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ADV Agency delivers branding, design and advertising solutions for print, digital and POS.

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Project overview

Logo design for Afish, a fashion brand focused on sports-inspired products for a young, active audience. We integrated a fish symbol into the wordmark to create a distinctive and highly versatile identity. The symbol works effectively on its own, in paired applications, and as a repeating pattern across different brand touchpoints.

Afish detail 1
Afish detail 2
Afish hero
Deliverables

Logo files in multiple formats and variations, along with a basic brand guide outlining the primary and secondary color palette and the main logo usage principles.