Project overview
Logo design for Afish, a fashion brand focused on sports-inspired products for a young, active audience. We integrated a fish symbol into the wordmark to create a distinctive and highly versatile identity. The symbol works effectively on its own, in paired applications, and as a repeating pattern across different brand touchpoints.



Deliverables
Logo files in multiple formats and variations, along with a basic brand guide outlining the primary and secondary color palette and the main logo usage principles.





